What the experience should look like?
This video shows you what the Augmented Reality experience should have look like:
How to have it work from my Android device?
You can install Google Play Services for AR on the Play Store. It is totally free and it will let you live the experience as described on the above video.
Once the app is installed, you can go back to the product page and the experience.
Which smartphones or tablets are compatible?
All Android Smartphones and Tablets are not compatible with AR. You can have a look a these complete list of Smartphones and Tablets allowing Web based Augmented Reality.